01 / PERFORMANCE
Commercial turnaround
When sales are falling short: identify the obstacles, reset priorities, improve profitability and get commercial performance moving in the right direction.
NORDCHILL / INTERIM MANAGEMENT
Experienced leadership.
When it matters.
Commercial challenges rarely wait for the perfect recruitment process. I step in, take responsibility and help businesses move from decisions to results — with hands-on leadership and a clear commercial focus.
01 / WHERE I CAN MAKE A DIFFERENCE
Not just advice.
Responsibility and execution.
I work with companies that need to strengthen commercial performance, accelerate development or lead change. The assignment may be a temporary leadership role, a defined transformation project or a commercial challenge that needs an experienced pair of hands.
02 / GROWTH
Sales leadership & business development
Lead sales teams, develop key accounts and channels, sharpen the offering and convert market opportunities into profitable business.
03 / CHANGE
Transformation & execution
Turn plans into action. Build accountability, coordinate people and operations, and deliver change rather than another presentation about it.
04 / NORDICS
Nordic market development
Develop cross-border business, establish routes to market and support expansion — particularly between Finland and Sweden, with a wider Nordic perspective.
02 / EXPERIENCE THAT TRANSLATES INTO ACTION
Built, led and changed
real businesses.
Retail & multi-site operations
Experience in developing retail networks, franchise operations and multi-site businesses. From building and expanding operations to improving commercial performance, strengthening store management and leading organisational change.
From business plan to launch
Hands-on leadership of a greenfield FMCG manufacturing investment, turning a business concept into a fully operational production business. Covering product development, facilities, equipment, recruitment, production set-up, distribution and commercial launch.
Sales, brands & international markets
Leadership of international sales, marketing and business development in manufacturing industries. Experience in developing new markets, strengthening brands, expanding sales channels and building digital capabilities to support commercial growth across countries.
Commercial development & new offerings
Commercial development in the building products industry, combining sales leadership with brand renewal, marketing and communication. Experience in modernising an established brand, reshaping its market positioning and launching new customer offerings that expanded the business into complementary products and services.
My background also includes FMCG, manufacturing, service businesses, business intelligence, marketing and Nordic market entry.
03 / SERVICES, HOSPITALITY & TOURISM
Commercial thinking
for service businesses.
Hotels and tourism are particularly interesting fields for me. My academic background is in Service Marketing at Hanken School of Economics, with a strong focus on service business, customer experience and commercial development.
My master's thesis, “Yield Management inom hotellbranschen”, examined pricing and capacity management in the hotel industry and received a Best Thesis scholarship in 1999.
The right price, the right capacity, the right customer — and a business that earns more from what it already has.
That commercial perspective connects naturally to revenue management, sales development, distribution, customer experience and profitability in hospitality and tourism. It is an academic specialisation and a field of interest — alongside my hands-on leadership experience from other sectors.
04 / FLEXIBLE BY DESIGN
The right person.
For the time you need.
Assignment-led
Interim leadership, commercial development or a clearly scoped change project. The role and duration are shaped around the business need.
Mobile across the Nordics
Based in Finland and open to on-site assignments, travel and relocation. Particularly strong familiarity with Finland and Sweden, and an interest in assignments across the Nordic region.
Easy to work with
Native Swedish, fluent Finnish and English, and good working German. Direct communication, practical leadership and a focus on getting things done.
LET'S DISCUSS YOUR CHALLENGE
Need someone who
gets things moving?
Tell me what your business needs. We can discuss the situation, the right scope and whether my experience is a good fit — without obligations.